The Holden Efijy is a concept car built by Australian automaker Holden as a side project of its design team while creating the 2006 Commodore. The Efijy incorporated into its design certain elements from the 1953 FJ Holden such as the curvy 5.2 meter body and the visually arresting paint hue referred to as ‘Soprano Purple’.

Chief Designer Richard Ferlazzo made sure that the Efijy would showcase the latest electronics, mechanical and material products ideas by collaborating with 20 auto parts suppliers.

It boasts a 480 kW 6L V8 engine, shock absorbers that are air-adjustable via a touch screen, and LED headlamps that are cooled by fans. Even Denny Mooney, Holden Chairman and Managing Director, is proud of the resulting showcar as it shows the talent of Holden’s design team.